We are channel marketing experts. We open doors.

Our passion is opening doors for our clients. Starting conversations. Exploring possibilities. Discovering new ways of doing business. We turn great ideas into brilliant executions to move products from B to B to C. This is channel marketing.

It’s more than showcasing products and moving units. We develop and manage all the marketing activities involved with supporting the timely sale of products and services to consumers through all possible channels. We create visibility, heighten awareness, drive traffic and increase sales. And we deliver.

What doors can we open for you?

Our story.

ALPHA was founded in 2000 with a single purpose: To be a one-stop marketing support network for our clients.
Starting with a single client, Ericsson (now Sony Ericsson), we assembled a core team of channel marketing consultants with pedigrees from the Y&R network of agencies, including Wunderman London, Wunderman Chicago and CMF&Z. After 10 years, we are still deeply involved in all areas of channel marketing for this world-class client because of our founding principles:

• Create ideas that sell
• Plan for success
• Deliver excellence in execution

Over the years, our client roster has grown and so has our team. Raleigh, N.C., is our home base and we have almost doubled our staff in the last 18 months.