Causing status envy – Sony Ericsson and Mavericks Status Envy Facebook Promotion

As part of the Mavericks Surf Contest® sponsorship, Sony Ericsson wanted to drive awareness in the social media arena in a fun and unique way. ALPHA developed the Status Envy contest and sweepstakes.

ALPHA created a custom application on Facebook® and the Mavericks surfers participated by updating their status every week. Every time fans voted for their favorite surfer update they were entered into the sweepstakes. Fans also checked out great offers on the latest Sony Ericsson Walkman™ phone.