Our Work
Surf the Web Wirelessly with the GC83 EDGE Card
How to you explain how to surf the web anywhere, anytime with an EDGE card that fits all laptop computers? By encouraging trial and purchase at the point of sale.
Laptop wraparounds communicated the core benefit of wireless EDGE technology, and a sales incentive for retail sales staff encouraged consumer demonstration. The sales incentive? A Cingular Wireless custom surfboard of course. The results? All sales and promotional targets were exceeded for this program.