Our Work
Lara Croft: Tomb Raider VIP Invitation
This 3D direct mail piece directed recipients to a website to “activate” (RSVP) their tickets to a private movie screening and was combined with a daily report to sales staff as to which of their customers were attending—and which were not.
The combined technique yielded an amazing 86% response rate, earning Ericsson Inc. and Alpha Marketing a John Caples International Award (Finalist).